It is a leading global brand in consumer electronics, home appliances and mobile communications. Pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Swot analysis of nokia pestle analysis business and. Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone. It will provide an overview that will elaborate discussion around the companys strategy and situation. Nokia pestle analysis, swot analysis, five forces, marketing mix. This company has introduced such products, which were able to high speed. An introduction the pest analysis is the most common approach for considering the external business environment. Pestle analysis of nokia nokia android operating system free. Lg electronics is a south korean multinational company with its headquarters in seoul and a part of the lg group. Step 2 reading the the rise and fall of nokia hbr case study. Nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced.
As markets are deregulates both operators and manufacturers are free to act independently of government intervention. The pestle analysis is composed of political, economic, social, technological, legal, and environmental forces. This work was produced by one of our expert writers, as a learning aid to help you with your studies. In 2006, ollipekka kallasvuo became the new president and ceo of nokia. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia. The pestle analysis for nokia corporation is as follows. Nokia will need to radically alter its business model simply to survive. Pestel analysis of argentina by ankit sachdeva on prezi. Jul 05, 2019 nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. Nov 26, 2011 pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865.
This has the ability to affect both the primary line of. Pestel, a complementary tool to swot, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project initiatives. Pestel analysis of mobile phone manufacturer nokia. Microsoft is a familiar name for most computer users. Samsung mobile is the mobile division of samsung electronics, a multinational electronics company headquartered in suwon, south korea.
Ankit sachdeva anant gupta prachi aggarwal land this model helps understand the competitive advantage of a nation in global competition. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. The rise and fall of nokia 10 steps case study analysis. Pestel analysis provides great detail about operating challenges microsoft corporation will face in prevalent macro environment other than competitive forces. Strategic analysis of nokia corporation the writepass journal. Pestel stand for political, economic, social, technology.
Opportunities to expand the range of products and their prices. This analysis can be used to evaluate the position of their business. To study political factors, it should be attend every political change that impact on the organization such as legislation, global changes forthcoming, lows relating to the industry, maternity rights, data protection, health. The first political decision which have chances to affect nokia in the uk is the rate of tax.
Business and management submitted by supershrek words 1028 pages 5. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured tvs. Click the pdf icon below to download the ebook from the online library. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. How the pestle analysis can be used in conjunction with other strategy tools how the six factors of a pestle analysis are classified how to carry out a pestle analysis. How the pestle analysis can be used in conjunction with other strategy tools.
Pestel has recently evolved from pest analysis once intensifying forces of globalization and continue reading. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. In this section the swot and pstel analysis will done to show nokia s competitive position against apple. An investigation into nokia microsoft strategic alliance. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. Nokia is one of the leading mobile phone manufacturers in the world today. Pestle analysis preface the pestle analysis is a useful method to use in order to identify the external factors that influence an organization.
Pestel is a strategic analytical tool used to assess external factors affecting businesses. Porters five forces analysis of nokiaporter analysis. While this is the case, there are factors, beyond nokias control, which affect its performance. In countries like india and china where partial regulations exist, government intervention does take place. Pest analysis in strategic human resources planning hamid. Nokia case study nokia assignment help strategic analysis. Pestle analysis of nokia points out challenges in an altered mobile phone market. Pestel means political, economical, societal, technological, ecological and legal. The political environment of a country affects all the individuals and business entities. Most computers on the planet run on microsofts windows operating system. A pestel analysis is a framework or tool used by marketers to analyse and monitor the macroenvironmental external marketing environment factors that have an impact on an organisation. We also have a number of samples, each written to a specific grade, to illustrate the work delivered by our academic services. The deal possesses great opportunity if both utilize resources in a proper way. A pest analysis in some cases called step, pestle, steep studies important factors of these four aspects.
For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. Pdf international management pestel analysis of mcdonald. The results of a pestel analysis would then be very useful in filling opportunities and threats in a swot analysis, which brings us to this. In this paper i will discuss about the swot and pestel analysis of nokia. Pestel indicate macro environment or external factors. A swot analysis isnt a pestel analysis, although they often go hand in hand when trying to check an organizations current position. Nokia s transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. These are all the external forces that are out of nokias control but have a significant effect on how the.
Mobile phones, multimedia, enterprise solutions, and networks. The end result of a pestle analysis help in finding out the weakness and threats which are used in swot. A pestel analysis is a framework used to analyse and monitor the external marketing environment factors that have an impact on an organisation. October 8, 2018 october 12, 2017 by abhijeet pratap lg pestel analysis. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the hbr case study. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Pestle analysis free ebook in pdf, kindle and epub format. The political context of mcdonald s environment is important as this can provide it with both opportunities and threats to its success. Pest analysis of nokia and motorola there is no doubt, that with the invention of the telephone, telecommunication has become one of the essential innovations of human being since the 19th century, and at the present time, companies which support worldwide dialogue as premier leaders are the celluler phone manufacturers. Nokias strategies in terms of emergent and planned approaches as well.
The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. Pestle analysis pestle variations steeple pestlied etps pest steepled step stepe the most common variations are shown in the diagram above. Analysis of nokias decline from marketing perspective. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Pest analysis of nokia and motorola case study template.
The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for microsoft corporation if it is situated in unstable political environment. The result of which is used to identify threats and weaknesses which is used in a swot analysis. Pestel acronym stands for political, economic, social, technological, environmental and legal factors impacting companies. This detailed pestel analysis of india aims to address some of the political, economic, social, technological, environmental, and legal issues that shape india today. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Although, still one of the market leaders in the mobile phones and smartphones industry, recent competition has decreased the market share of nokia. This model, known as porters five forces model is a strategic management tool that helps determine the competitive landscape of an industry. Pestle analysis for nokia corporation 1918 words bartleby. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. When nokia was in the situation of full loss in 1992, the com. Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. In 2005, nokia introduced the famous nseries and immediately sold a large number of phones. Nokia corporation pestel analysis is a strategic tool to analyze the macro environment of the organization.
Pest is a political, economic, social, technological analysis used to assess the market for a business or organizational unit. India is the second largest country in the world by population. Doc strategic management nokia strategy report taner bulut. Pest analysis on nokia december 2nd, 2010 nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of eur 41 billion and operating profit of 1. In my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. Sep 22, 2014 after discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. The study finds that nokia basically faced severe competition after 2007 when apple along with samsung came with touch screen smartphone. This is not an example of the work produced by our essay writing service. Pestel analysis briefly describe about external factor. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Mar 30, 2020 swot and pestel analysis of nokia in my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. The microsoftnokia deal is a winwin situation for both companies. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Begin slowly underline the details and sketch out the business case study description map.
Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. The company has four main business functions or segments. Swot analysis of nokia nokia swot analysis and relaunch. In conclusion, all four approaches discussed collectively promote nokias success. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. The phases included in change management process are preparing for change.
The term pestel refers to the domains it considers. The important thing to note is that these are all just variations of the one analysis tool. The traditional economic model mentions the following factors for comparative advantage of the nations. In this division the chief financial officer cfo of motorola rick simonson was appointed. Nokia case study assignment help home nokia case study. To understand these factors, this essay gives an indepth analysis of the companys pestel. Pest analysis stands for political, economic, social, and technological analysis and describes a framework of macroenvironmental factors used in the environmental scanning component. Pestle analysis of nokia free download as word doc. It was found in finland over 140 years ago and is currently operating in 120 countries worldwide. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. Political, economic, social, technological, environmental and legal. India is one of the most powerful countries in the world.
It plays a very important role in global trade and politics. However, apart from its windows os and office software, its cloud services have also grown highly popular and the brands performance in 2017 has been appreciable. That is why, nokia can sell as much as they want, without restrictions. Nokias transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. Nokia pestle analysis, swot analysis, five forces, marketing. Nokias success continues with nokia 6650, the companys first 3g mobile telephone and the start of new era in mobile gaming with the first ngage device in the 2003. Samsung is a south korean chaebol a large conglomerate that is run, controlled, and owned by a family. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change.
In this section the swot and pstel analysis will done to show nokias competitive position against apple. This pestle analysis will examine the political, economic, sociocultural, technological, legal and environmental factors of mcdonald s external environment johnson et al 2014. Jun 12, 2017 nokia is one of the largest manufacturers of cell phones in the world. Pest analysis is a powerful and widely used tool for understanding strategic risk. While this is the case, there are factors, beyond nokia s control, which affect its performance. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Oct 28, 2015 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors.